Your landing pages play a critical role in driving leads and revenue. Aside from simply collecting the names and contact information of those who are interested in your company and products or services, your landing pages also provide several other impressive benefits. With careful attention to design and copy, you can take your lead generation to the next level. So, what are those benefits?
1) Lead Intelligence
While a person’s first visit may require only a name and an email address, subsequent visits can give you deeper insight into the buyers who are interested in what you have to offer.
You can also leverage the power of context by adjusting your forms’ questions and length based on whether a visitor has already completed one of your forms in the past. This is called progressive profiling. With progressive profiling, every time a lead fills out a form, you are progressively collecting valuable new information about them while keeping your forms short and easy to complete. This enables you to build up the amount of information, or intelligence, you collect about your individual leads without causing more friction in the conversion process.
